In addition to NFL content, there will be live streams of videos from MLB Advanced Media, NBA, Pac 12 Networks, Campus Insiders, Cheddar and Bloomberg News. Twitter said that top Tweets, Vines, and Periscope videos will also be made available, but the app stops short of being a full-fledged extension of the web and mobile experiences, since each user’s personal timeline won’t be in the new app.
“These devices will bring Twitter’s live streaming video experience to life on the TV screen,” said Anthony Noto, chief financial officer at Twitter. “Twitter has always been a great complement to TV, and now fans can enjoy even more premium video with live Tweets — and the best content on Twitter — right from their TVs. We’re excited to introduce this new experience to people, without requiring a paywall or having to log in to Twitter.”
On the plus side, anyone will be able to log in and use Twitter on Apple TV, “regardless of whether they have a Twitter account or a pay TV subscription.” The app is also coming to Amazon Fire TV and Xbox One, but Apple TV users will gain exclusive access to “premium” live videos and be able to watch multiple clips “through a seamless side-by-side video experience.”