Many Search Engine Optimisation (SEO) specialists, content writers, and web designers think of on-site SEO as distasteful, user-hostile work. However, I believe SEO can actually improve the user experience when implemented correctly.
It requires a paradigm shift in the perception of SEO. You must shed outdated SEO concepts such as keyword stuffing, and getting massive amounts of (irrelevant) backlinks etc. An SEO strategy built on top of these tactics is no longer sound, and leaves a bad taste in everyone’s mouth.
This is because Google has come a long, long way since it became everyone’s search engine of choice in the early 2000s. Search is now smarter, faster, and – more importantly – human.
Yes, Google Search’s more recent smarts come partly from its ability to think like a human. Thus, the most effective, modern SEO tactics should lead to great human experiences.
In this post, we’ll be covering a handful of what I believe are the best user-friendly search engine optimisation tactics. Let’s jump right in!