As you probably know, the right SEO strategy can improve your presence online, generate more revenue, and help make certain everyone who clicks on your site quickly becomes a customer. At the base of every good SEO strategy, though, is a chance to do more for your company’s overall marketing and build brand loyalty in a way you simply can’t without a solid plan to move forward. However, the reality is that building the right SEO strategy is tough to do on your own. In fact, it may even take time and resources you don’t have on your staff. That doesn’t mean you’re out of the SEO game, though. Instead, selecting a professional SEO agency to help can mean taking advantage of optimization and building the right plan for your team.
Why Working With The Professionals Matters in the World of SEO
Google modifies its algorithm more than 3,000 times every single year. What does that mean for your ranking? You could be on top one day and near the bottom the next. With so many changes, it’s tough to stay on top of the steps that need to be taken so you can better optimize your site, but working with a professional SEO agency can completely change that. These expert teams know what algorithm changes are coming and how to make the right changes to your site, so you never see that rankings drop. They’ll advise you on the right keywords, how to promote growth on your company’s site, and help you track your progress. With the right help, you’ll be continually optimizing to meet better your customers’ needs and the eyes of the search engines instead of reacting to every simple change that comes along.
How to Find an SEO Marketing Agency In the UK
Before beginning to search for an SEO marketing agency, UK companies like yours need to do one key thing – prepare to commit! No matter what your goals are for SEO, the reality is that it doesn’t happen overnight. Instead, you need to understand that this is a process that will require something of you as well as lots of work from the agency you’ve selected.
Once you’re ready to commit, it’s time to start your search. Begin by looking for a team that has both industry certifications and awards. You want a group that can demonstrate their expertise in a big way, so if you don’t see those Google certifications and more, it may be time to look elsewhere.
Beyond that, it’s important to review case studies. Look for those within your industry and those that show you real-world results to back up the claims they make on their website. After all, you don’t simply want a team that can make promises. Instead, you want a team that can provide results.
Finally, search for a group that has a variety of different strategies. SEO can be about a lot of things for different companies. For example, maybe you need a regular evaluation of your in-house efforts. Maybe you need something a bit more comprehensive, like SEO help along with social media management. Make sure you have a team that has the strategies and services in place to meet your needs. The last thing you want is a cookie-cutter approach that they use for every company they work with. You want an individualized strategy just for you.
The Breaking Point
Suppose you’ve found a team that meets your checklist; congratulations. You’ll certainly want to make sure they’re willing to do one final thing for you, though – provide clear, transparent reporting. Any SEO team isn’t worth the money you’re paying them if they can’t account for what they’ve done and tell you how your metrics look for each reporting period. Only use a team that is ready to provide you the necessary data based on your KPIs. Anything less isn’t worth your time.
Hitesh is a digital marketing strategist and entrepreneur with more than 15 years of digital marketing, start-ups, branding, and customer acquisition strategies.
Hitesh is the CEO and Founder of Reposition Group, which encompasses several companies in the digital sector, including SEO.co.uk, Reposition.co.uk, and Bouncezap.com.