It’s all approximately elevating the bar — and the team over at HipBar took that maxim actually, and moved their bar to the cloud. Pipped as “the bar on the cloud”, HipBar is a mobile pocket and India’s first digital forex completely supposed for transacting person drinks. The HipBar surroundings serve as an age-validated platform and an accountable market.
Through the HipBar Mobile App, you may explore a large choice of liquids out of your favorite watering holes and liquor shops, pre-pay for the beverages (at very special fees) and stock ’em for your bar on the cloud. When you experience the thirst, you may get your drink served out of your bar at the cloud account, from liquor stores and bars.
If you’re new to the circuit, explore the liquor shops around you. Once you’re at an affiliated liquor save and have got what you desired, faucet the app to pay and check out. When you are at an affiliated bar, order your liquids as ordinary (just ensure you’ve got it stocked at the cloud), and whilst you are correct to go, faucet the app to settle the tab.
HipBar is found by means of Chennai-primarily based entrepreneur Prasanna Natarajan. He previously based Sipping Spirits, India’s first boutique spirit bottling enterprise in 2007, quietly carving a niche within the Indian also-bev space.
Over the years, the beverage-alcohol enterprise panorama has changed and MNCs have won prominence over domestic players and this has led to higher requirements of compliance and duty. But the issues marring the industry had been in large part left unattended and MNCs are locating it hard to harness the possibility, despite being in the sport. On the opposite hand, the customer organization of younger, upwardly cellular tech-savvy Indians with growing income capacity and disposable incomes is increasing at a speedy pace. This organization is digitally savvy, undertake developments early and include new era quite simply.
“I had been walking Sipping Spirits as an arms-on entrepreneur for a decade after setting it up from the scratch. I faced numerous demanding situations in developing the business and once I spoke to the enterprise leaders, noticeably all of them echoed the equal sentiments — which is when I realized the troubles are endemic and size did now not rely upon. Early remaining 12 months, I prepare a motion plan to project the status quo and give you solutions to the enterprise’s issues thru era. That motion plan is HipBar”.
“The consumer can redeem his/her brand both in full or in serving sizes at partner restaurants, bar, and pubs. The intake might be recorded in his account and the stability drink can be used afterward,” stated Prasanna. This facility, he stated, promotes accountable consuming as well, for the patron.
HipBar additionally seeks to work as a discovery platform, permitting the client to test out the catalog of merchandise on provide, as well as to discover if the eating place or bar they intend to visit stocks their favorite emblem. “Our attention is to improve the patron’s real international revel in, their selections and the places,” says Natarajan. “When in complete bloom, clients will find it greater thrilling to get their drinks from HipBar, than otherwise.”
HipBar ambitions to put itself as the go-to platform for customers and person beverage brands to attach in India. The platform is specific in its proposition already has purchase-ins from reputed brands and key shops in the launch market of Bengaluru. With a distinct first mover benefit, HipBar has a grand vision for enriching the enjoy of its customers and commercial enterprise companions in many revolutionary approaches. Under assessment and blue printing are new tasks which, over a time frame, will make stronger the center price proposition of HipBar, which include the remaining home shipping carrier.
Launched about 4 months ago in Bengaluru, the app has obtained quite an encouraging reaction. In Bengaluru, HipBar has tied-up with 60 brands and over 50 restaurants.
Prasanna is also working with governments and Kingdom run liquor businesses to solve the problems faced by them because of the Supreme Court’s ban on sale and intake of liquor within 500 meters of national and national highways. Prasanna stated: “The coverage makers are a lot greater drawing close after the ban. Even many manufacturers are displaying hobby in partnering with us because it gives them another street to promote their product. They keep in mind that the solution lies in generation and HipBar brings that generation to overcome this barrier and ensure easy commercial enterprise operations.”
So far no online portal ought to efficaciously paintings on the liquor enterprise as Indian legal guidelines do no longer allow the sale and buy of liquor on digital channels. But HipBar may want to conquer this criminal obstacle through figuring out itself as a natural-play fin-tech organisation that has without a doubt created a digital pockets to facilitate offline payments wherein a user technically does now not purchase alcohol through the app — he merely makes use of the wallet to load money, that is in turn used to settle the invoice.
Its popularity amongst purchasers may be gauged from the truth that the RBI-certified mobile wallet had recorded over one hundred,000 downloads on both iOS and Android structures inside a month. The preliminary reaction of everyday transactions — which has already touched a mean of Rs 2.5 lakhs an afternoon — is positive to herald a big variety of manufacturers and create lots extra desire for the consumers. Currently operating most effective in Bengaluru, HipBar has shortlisted two different towns within the south to expand its footprint.
HipBar has a long way to go and its team is running round the clock to bring about a larger variety of retail shops and restaurants on board. There is an in the back of-the-scenes client-care network manned through a sixteen-member call center in Chennai to make sure that every one transaction is secure and nothing goes incorrect. The success of HipBar, in the end, depends on how an awful lot magic they are able to bring to the table — along side the beverages.