What the channel could learn from WordPress founder Mike Little

What the channel could learn from WordPress founder Mike Little

Nick Booth gets some advice from the WordPress founder that the best thing is to keep it simple and don’t bamboozle people with too many options

Smart machines and IoT platforms are going to be big
The problem with licensing and how to solve it
Living with skill shortages
Download Current Issue
The problem with software developers like Mike Little is that they know too much. He is a master of many programming languages and disciplines and he set up Number 10 Downing Street site for the Cabinet Office.

You might think that people with encyclopaedic expertise on everything are wonderful, but to be honest, they have the capacity to really get on everyone’s wick. It’s nothing personal. In fact, it’s admirable that anyone can accumulate complete mastery of any subject. The danger is that people who know too much can never give you a straight answer. Ask them what the time is, and they’ll respond with: “Well, it all depends what you want. It depends what region you’re in and what system of measurement is being used….”

And so on. And on. I give up as soon as they use the phrase, “it’s horses for courses, really.”

Little, who was co-founder of website building software WordPress, has managed to get 26 per cent of the world’s website owners to use his software. That’s an incredible achievement, given the complexity of options the system offers and the cluelessness of the potential customers. So how did he solve the conundrum of simplifying his system without underselling it?

What lessons can the channel learn from the WordPress philosophy?

Don’t give clients options, give them decisions, says Little. “Every time you give a user an option, you are asking them to make a decision. When a user doesn’t care or understand the option this ultimately leads to frustration,” he adds. Service providers might assume that options for everything are a good thing, but these choices end up being technical ones, choices that the average end user has no interest in. “It’s our duty as developers to make smart design decisions and avoid putting the weight of technical choices on our end users,” says Little.

Related Articles

Best WordPress Plugins for E-Commerce

More and more people are counting on NetWork Posting the net to move approximately their work. Most of the transactions nowadays

Use WordPress Multisite To Run A Network Of Websites

WordPress is one of the fastest growing web development tools around, and provides an excellent solution for people who want


About a third of Irish net customers have found malicious software program on their tool, in line with a Eurobarometer