Social media was once considered only for teenagers or for those looking for romance and relationships, but that has changed dramatically in recent years. Facebook has evolved as one of the most valuable assets to advertisers striving to reach a particular niche audience.
Not only is it a popular location for social interactions, but also it is becoming a fiercely competitive marketing tool. Many entrepreneurs are beginning to tap into this advantageous method of generating leads and sales for their businesses. Research shows that the average Facebook user spends just over 6 hours a month on Facebook, which is double the amount of time of its closest competitor, Google. Over 50% of these users are perusing Facebook from a mobile device, which means more than 543 mobile users searching for goods and services while on the go. Every day, more than 3.2 billion items are liked or commented about on Facebook pages, which translates into a compelling mode of advertising for any business.
Advertising campaigns on Facebook provide up to a 5 fold return on any investment because of the strategic targeting of the right audience. Consumers are becoming more aware of brands and are recalling what they see more than other online advertising averages. Facebook advertising is the catalyst for more positive conversations about businesses as well. More importantly, the 47% trust rate for advertising on Facebook commands respect and awareness of this tool that can effectively expand the bottom line.
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When considering the most efficient way to invest advertising dollars, you should include Facebook advertising in your plan. You can connect to this exploding power to target new business, generate high-quality leads, and piggyback additional advertising strategies, like word-of-mouth advertising, to stretch your advertising monies more effectively. An entirely new world of possibilities will be opened up to you with Facebook advertising.
Facebook advertisers are permitted to geo-target an audience by the country, which allows the advertiser to limit or expand the message of their ad based on selected settings. Most of the countries in the world are now Facebook friendly, which expands boundaries that once limited the sale of products to smaller areas and locations.
One of the features of advertising with Facebook is the advantage of keyword interest targeting. When a user signs up for Facebook, they create a profile page based on their interests, likes, and activities. When you create your ad for Facebook, you have the option of searching and selecting keywords that are of interest to a specific user. This will better target an audience that is already interested in your ad before they even see it. As an example, let’s say that you as an advertiser are trying to reach people doing home remodeling projects. When you type in the word home remodeling, a list of keywords will be pulled up for you related to the profiles of users who listed home remodeling as one of their interests. You can then choose any of these keywords in your ad to reach those who have these keywords in their profiles. You are targeting an audience who is interested in your information and who will respond to your ad.
Before you begin your advertising campaign, it’s important to know who you want to target clearly. Customize your Facebook advertising to the target market so that this tool works better for you and your company. Try to vary your approach so you can attract different groups. 20-year-olds will view your ad differently than 40 years old will, even if they have the same need for your product. Appeal to your potential client in a positive and attention-getting way. Be clear, concise, and brief.
There are several ways to advertise on Facebook; you can use these cost-effective ways to increase the traffic to your website and generate more business and profits for you. The first way to advertise on Facebook is to create a business profile to interact with your list of “fans” whom you will persuade to become clients. You can send out updates, news articles, special offers and promotions, and discount information to the entire list; Facebook affords you the ability to communicate instantly with a list of people who have already indicated that they are interested in your products.
Another way you can advertise powerfully on Facebook is to buy an ad targeted toward a segment of the user base. Each one of these users has an enormous amount of information stored in their profiles. This information can be used to target them based on a selected keyword or filter. Using this method will assure you of reaching potential customers who are most likely to buy your product.
Word-of-mouth advertising has been brought into the digital age with Facebook’s beacon tool. Newsfeeds let users access each other’s personal profiles and postings or comments. Facebook allows businesses to report a user’s actions with the business website and company to the user’s friends. If a Facebook customer buys a product from you or engages in discussion regarding their satisfaction with your company, their interaction with you will be posted in the news feed, which will automatically create a referral system for your business. It’s word-of-mouth in cyberspace.
The first thing to consider as you plan your Facebook ad strategy is your goal. Are you going to advertise your product, expand the number of people who like your business page, inform the Facebook community of your business and what you do, or are you simply getting the attention of potential customers? As your goals become clearer, begin to decide on the type of ad you will create; there are three types from which you can choose.
