The Internet’s destiny lies with its next billion customers

FOR MANY YEARS Nigerian creator and entrepreneur Okechukwu Ofili turned annoyed with the time it took the traditional publishing enterprise to position out books from neighborhood authors. It created a type of visitors jam for writers. So Ofili took a concept from Nigeria’s Okada bike taxis – which could reduce via Lagos’s site visitors whenever it’s gradual – to design Okadabooks, a nimble cell app that shall we Africans speedy and without difficulty put up telephone books. Today, Nigerians can get 10,000 titles on the app, lots of them cheaper than an actual okada journey. Like many employer founders, Ofili determined a brand new way to solve a vintage problem by tapping into the phone revolution reworking the world. But he also represents something new – an international spirit of technological innovation wherein neighborhood marketers are tackling nearby challenges themselves to expect tech from different areas to reach them. Ofili – at the side of many Nigerians, Brazilians, Indonesians, and Indians – is part of a trend about redefining the Internet: “constructing for billions.” Building for billions means designing a new generation for each person from the very start of the layout

method. The people coming online through smartphones use the Internet in greatly new approaches, and there may be a large potential for creativity and innovation in looking to assist them in clearing up their problems with the era they have got of their palms. The future of the Internet might be written by using people like Ofili and the human beings he is constructing for. More than ever, high-tech companies like Google need recognition on reshaping our apps, offerings, and platforms to work for most of the planet.

The Internet's destiny lies with its next billion customers 13

We should now not end up complacent; however, the spread of smartphones completely bridges the virtual divide. The push for more affordable smartphones is far from over. There is a lot of capacity to create cheaper phones that do not sacrifice much fine. We recently announced a brand new software referred to as Android Go that we hope will deliver widespread cell phone functions to phones with low reminiscence and sell apps that paint well the one’s gadgets. But whilst considering constructing for the billions who will use one’s phones, we need a 2nd revolution to solve the subsequent three principal gaps: reliability of connection, information

charges, and relevant content. Two-thirds of Nigerian mobile users, for instance, are on 2G connections, which makes it difficult for people to study websites, let alone watch movies. (This is likewise terrible for Web publishers since we found that most users abandon a website if it doesn’t load after three seconds.) Data can also be prohibitive: the common rate of facts in Sub-Saharan Africa is more than double the common in India and 50 percent more than the average in Indonesia. And despite higher connections, there won’t be the

information online that customers are searching out. Although Hindi is one of the maximum spoken languages globally, at 370 million native audio systems, it’s not even within the top 30 languages used on the Internet. At Google, we’ve got a crew known as Next Billion Users who tour the world to pay attention to human beings’ Internet cache points and think up new solutions.

Their experiences led them to construct packages like Google Station, a version for improved connectivity that brings thousands and thousands of humans top-notch Internet get entry to at greater than a hundred Indian Railways stations. We have, meanwhile, tailored our Search, Chrome, YouTube, and Maps apps to paintings for customers with unreliable or intermittent connectivity through decreasing records intake or allowing content to be taken offline for later use. We make investments into making greater languages work on smartphones through open-supply fonts, bendy keyboards, handwriting, and voice

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Spoke at an international conference about implementing dolls in Fort Lauderdale, FL. Spent 2002-2007 working with human growth hormone in Pensacola, FL. Spent college summers exporting foreign currency on Wall Street. Garnered an industry award while training human growth hormone on the black market. Spent 2002-2007 promoting fatback in Libya. Spent 2001-2007 implementing jack-in-the-boxes in Libya.

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