Search engine optimization, commonly called SEO, is the key to getting more website traffic. You want to make sure you use the best search engine optimization strategy and white hat methods onsite and offsite for best results. Whether you operate an ecommerce site or business website, using good SEO techniques will help Google and other search engines rank your website higher in the search engine results pages (SERP) when potential clients or customers search for keywords relevant to your business. Keep reading for some of the best SEO tips.
SEO TIP 1: Operating an ecommerce site or business website is not just about having the flashiest or slickest looking website. It should be more about having a website that is easy to navigate and employing the best SEO strategies to drive traffic to that site.
SEO TIP 2: Your website budget needs to be split between Design, SEO, and Internet Marketing. If you reserve at least half of your website budget for search engine optimization and internet marketing, it will be the best investment you make in your business if done correctly.
SEO TIP 3: Before content is written for your website, you need to create a list of keywords to use that will provide the best search engine optimization results. Do this by checking the monthly search volume of each keyword. In other words, don’t try to rank for the keywords “Google” or “Microsoft” unless you have an unlimited budget for internet marketing! Go with keywords with good search volume and lower competition, stay away from the keywords with the highest and lowest search volume, and you will be a much happier website owner!
SEO TIP 4: By choosing middle or higher volume, niche keyword phrases, or long-tail keywords, you have an advantage. There is not much point in focusing on low-volume keywords or keyword phrases that have low search volume. It goes for writing content for your site or for articles too, not much sense in writing about reinventing the wheel if no one actually searches for that keyword.
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SEO TIP 5: Once you establish the best keywords or keyword phrase for each website page, that word should be in the title Meta tags, description, and the actual URL. For onsite content writing, the keyword or keyword phrase should be within the first 3 or 4 words of the titles on the page, and this same principle holds for article writing titles.
SEO TIP 6: When creating a new web page, keep in mind that it is better to use a hyphen instead of an underscore in the URL and lead to better search engine optimization and keyword search results.
SEO TIP 7: Don’t overuse the keyword phrase throughout your page content because search engines like Google won’t compensate you for it and might even penalize you with a lower page rank for keyword stuffing or keyword cramming your page content. The same holds for articles you write.
SEO TIP 8: SEO strategy begins at the top of each website page. Use your keyword phrase in the first sentence of the first paragraph on each of your website pages, as Google and other search engines pay more attention to keywords near the top of the page, much more so than below the fold. Below the fold refers to all content that appears below the first screen, meaning you have to scroll down to read more on a website page.
SEO TIP 9: Another one of the best SEO tips for best search engine optimization is providing your readers with content that offers vast information, a solution, answers a question or just entertains them. The content needs to be well written, clear, concise, and, most of all, correct. Keep your website frequently updated with good content, and it may even become an authority site!
SEO TIP 10: Incorporate your keyword phrase into anchor text links for onsite content and within articles, blog posts, or press releases. Offsite anchor text links help you gain a backlink from dofollow sites that, in turn, helps increase your page rank. The more backlinks, the better your search results; however, that is not all driving traffic to your website.
Use the SEO tips, or if you prefer, you can engage an SEO specialist or SEO Services Company that can help guide you along the way. The services and guidance offered by a professional SEO specialist normally outweigh the cost 100 to 1 compared to you trying to do it all yourself and either never getting started or spending money in the wrong places. Read the series on an SEO strategy that, if followed, almost always leads to success!