Search engine optimization, commonly called SEO is the key to getting more website traffic and you want to make sure you use the best search engine optimization strategy and white hat methods onsite and offsite for best results. Keep reading for some of the best SEO tips.
Whether you operate an ecommerce site or business website, using good SEO techniques will help Google and other search engines rank your website higher in the search engine results pages (SERP) when potential clients or customers search for keywords relevant to your business.
SEO TIP 1: Operating an ecommerce site or business website is not just about having the flashiest or slickest looking website. It should be more about having a website that is easy to navigate and employing the best SEO strategies to drive traffic to that site.
SEO TIP 2: Your website budget needs to be split between Design, SEO, and Internet Marketing. If you reserve at least half of your website budget for search engine optimization and internet marketing, it will be the best investment you make in your business if done correctly.
SEO TIP 3: Before content is written for your website, you need to create a list of keywords to use that will provide the best search engine optimization results. Do this by checking the monthly search volume of each keyword. Go with keywords that have good search volume and lower competition and stay away from the keywords with the highest and lowest search volume and you will be a much happier website owner! In other words, don’t try to rank for the keywords “Google” or “Microsoft” unless you have an unlimited budget for internet marketing!
SEO TIP 4: By choosing middle or higher volume, niche keyword phrases or what is called long-tail keywords you have an advantage. There is not much point in focusing on low volume keywords or keyword phrases that have low search volume. It goes for writing content for your site or for articles too, not much sense in writing about how to reinvent the wheel if no one actually searches for that keyword.
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SEO TIP 5: Once you establish the best keywords or keyword phrase for each of your website pages that word should be in the title Meta tags, description, and the actual URL. For onsite, content writing the keyword or keyword phrase should be within the first 3 or 4 words of the titles on the page and this same principle holds true for article writing titles.
SEO TIP 6: When creating a new webpage keep in mind it is better to use a hyphen instead of an underscore in the URL and can lead to better search engine optimization and keyword search results.
SEO TIP 7: Don’t overuse the keyword phrase throughout your page content because search engines like Google won’t compensate you for it and might even penalize you with a lower page rank for keyword stuffing or keyword cramming your page content. The same holds true for articles you write.
SEO TIP 8: SEO strategy begins at the top of each website page. Use your keyword phrase in the first sentence of the first paragraph on each of your website pages, as Google and other search engines more pay more attention to keywords near the top of the page, much more so than below the fold. Below the fold refers to all content that appears below the first screen meaning you have to scroll down to read more on a website page.
SEO TIP 9: Another one of the best SEO tips for best search engine optimization is providing your readers with content that offers vast information, a solution, answers a question, or just entertains them. The content needs to be well written, clear, concise, and most of all correct. Keep your website frequently updated with good content and it may even become an authority site!
SEO TIP 10: Incorporate your keyword phrase into anchor text links for onsite content and within articles, blog posts, or press releases. Offsite anchor text links help you gain a backlink from dofollow sites that in turn helps increase your page rank. The more backlinks the better your search results however, that is not all there is to driving traffic to your website.
Use the SEO tips or if you prefer you can engage an SEO specialist or SEO Services Company that can help guide you along the way. The services and guidance offered by a professional SEO specialist normally outweighs the cost 100 to 1 compared to you trying to do it all yourself and either never getting started or spending money in the wrong places. Read the series on SEO strategy that if followed almost always leads to success!